Thursday, September 04, 2008

Business or Pleasure - NLPworks on Television in Canada

NLP works!

Although I did this a few years back, the other day I was playing with some video capture hardware and tested it out on the old videotape (check out the young bearded Comerford...) and it came out quite nicely.

So I thought I'd put it up on Youtube to show how NLP is done when NLPworks.

Follow ze link here, and if you have any feedback let me know!

Friday, August 22, 2008

Apply NLP to business in a way that works

n the months of July and August, we have put on 4 Introduction to NLP Courses.

The feedback has been incredible! Some testimonials have been put out on the website at, and I'll share a couple with you here below. Unattributed because those who have sent me these messages haven't let me know how they want to be attributed yet.

Here's one from one of the participants this past weekend:

"Hey Hugh. Just wanted to thank you for making such a big heartfelt impact in my life. There was one moment of the seminar that trully touched my heart and almost brought me into tears. Thank you for dreaming about me, it changed my life forever."

Here's another more formal one from someone who tested out some NLP I taught him in real life after the class:

"I am an MBA and a Molecular Biology major, thus I am generally quite reticent to try of adopt something that does not seem like a formal science at first glance . Therefore, I must admit, I was quite green to NLP before the session with Hugh. Hugh's approach to NLP was very engaging; he peeled away its layers so well that by the time I was done I only began to fathom what I had actually absorbed. This knowledge honestly and truly works on a very practical level!"

These are the only testimonials I have from the last session. More about that below.

More good news: I've been asked back to present at the Toronto Power Group meeting on September 9th at Metro Hall in downtown Toronto. Information is here

...and I've left the bad news for last. At the very last minute of the last class I walked over to my Macbook that had been diligently recording the entire session through Garageband and noticed it wasn't working. I rebooted to find it no longer rebooted.

I found out today that it had coughed up the hard drive on Sunday. What that means is if you have contacted me in the last while for a consultation or training, I may no longer have the e-mail. I do have my data and all the training manuals and ideas for more training (more on that in the future) I've lost some of my e-mail...and that might be forever!

So if you've contacted me for training or coaching in the last while and I haven't gotten back to you, please accept my apologies and e-mail me again.

If you're interested in Introduction to NLP (and NLP Dojo) courses in Montreal or Toronto, let me know. I'm building the training models right now as I reinstall programs...

Tuesday, July 15, 2008

"...and then I'm gonna slam his ass into trance..."

Subtitled, "Why NLP often has such a crappy reputation..."

The title of this post is a quote from someone who was in my Introduction to NLP course in Montreal this past weekend. One of the participants was a clinical psychologist who told the following story:

"A few years back I had a client come to see me. For various reasons what I was doing with him wasn't producing results, and I was getting a bit desperate. The client wasn't eating and I was worried he was going to die. Now, I happened to be acquaintances with an 'NLP guy' who was in town for a seminar. I asked him if he'd be willing to work with my client.

He listened to the story of the client and said, "No problem. I can fix anything. I'm gonna slam his ass into trance, blast him through a couple of processes and he'll be all fixed up.."

Then he mentioned that he billed $3,000 per day.

I agreed to pay his rate if he could help my client.

I asked and my client agreed to see him, so my client, the 'NLP guy' and I sat down for an intense 2 1/2 hour NLP session. At the end of the session, the NLP guy pulled me aside and said, "Sorry man - your client is too resistant. He's pretty screwed up..."

This after he told me he could fix anything..."

So he got the impression that NLP Practitioners are a bunch of blustering arrogant aggressive BS-artists.

In this instance he was right.

But not in all instances.

I was pleased and gratified that this psychologist watched how we do NLP at NLP Centres CANADA and, along with the rest of the group wants me to go back to Montreal for one day every month so they keep learning!

So if you have a negative impression of NLP because you once came across some arrogant or incompetent NLP person, take heart. There are some ethical and skilled NLP Practitioners out there...

Head over here to learn more

Thursday, August 17, 2006

Using NLP for Business Success - Neurolinguistic Programing

Using NLP for Business Success - Neurolinguistic Programing
By Ellen Dunnigan

Business professionals face challenging people and events everyday. They may ask how they can better relate to their client(s), give a more dynamic presentation or simply, get better results. The answer is clear: Neurolinguistic Programming. Here’s how it works:

Neuro refers to the brain and neural network that feeds into the brain. Neurons or nerve cells are the working units used by the nervous system to send, receive, and store signals that add up to information.

Linguistic refers to the content, both verbal and non-verbal, that moves across and through these pathways.

Programming is the way the content or signal is manipulated to convert it into useful information. The brain may direct the signal, sequence it, change it based on our prior experience, or connect it to some other experience we have stored in our brain to convert it into thinking patterns and behaviors that are the essence of our experience of life.

Our experiences and feelings affect the way we react to external stimuli. Let me illustrate. I am afraid of snakes. The impulse I get if I see a snake or even hear a sound close to resembling that of a snake is a feeling of total fright. This is because I was a city girl and no one in our family was fond of snakes. One day in Arkansas, a man in my office brought in his pet snake. He wanted to show it off. He was holding it like we hold a puppy. For him it was a pet and gave him lot of joy to hold. To me, it gave an anxiety attack!

My colleagues and I saw the same thing. The same signal was passed to our brains. It was the picture of a snake. However, our brains interpreted the implications of the snake entirely differently. In processing the information, our brains used our experiences (good and bad), our biases, our opinions, our value systems, etc. to convert it into useful information that we can use.

Neurolinguistic programming (NLP for short) was developed in the early 1970s by an information scientist and a linguist at the University of California at Santa Cruz. They had observed that people with similar education, training, background, and years of experience were achieving widely varying results ranging from wonderful to mediocre. They wanted to know the secrets of effective people. What makes them perform and accomplish so much. They were especially interested in the possibility of being able to duplicate the behavior, and therefore the competence, of these highly effective individuals. It was the golden era of modeling and simulation. They decided to model human excellence. They looked at factors such as education, business and therapy. They then zeroed in on the communication aspect. They started studying how successful people communicated (verbal language, body language, eye movements, and others). By modeling their behavior, John Grinder and Richard Bandler were able to make out patterns of thinking that assisted in the subject's success. The two theorized that the brain can learn the healthy patterns and behaviors and that this would bring about positive physical and emotional effects. What emerged from their work came to be known as Neurolinguistic Programming.

One of the basic tenets of neurolinguistic programming is the impact of the senses during communication (for both the speaker and the listener). As each person develops, their five senses (visual, auditory, touch/emotion, taste, and smell) are shaped by both environment and genetics. As we go through life experiences, we store newly learned (and reconfirmed) information through our senses. In other words, our reality is stored information which becomes memorable through the senses. We either see pictures or symbolic images, hear voices or sounds, or feel sensations, energy, and emotion. We recall this information literally in the words we use. These words are called predicates and are nouns, verbs and adverbs. Each statement represents what a person is subjectively experiencing.

Consider these three different ways of giving the same message:
“I am out of step with my boss.” (Kinesthetic)
“We are not seeing eye to eye.” (Visual)
“We are singing different tunes.”(Auditory)

Let’s review an example: A manager I worked with said to his subordinates, "I want you to jump on it." His employee responded "I will take a look at it as soon as possible." My client felt that his employee did not understand the criticalness of the situation. If the subordinate had replied, “I’m going to stomp the fire out,” this manager would have felt that his message had gotten across.

Another example shows a manager and director who were not working well together. After learning about predicates the director realized that she is visual and the manager is auditory. The director wanted to see everything in charts and graphs and the manager was always telling her the information. After this recognition the manager was sure to paint pictures for the director as he spoke. The director also attempted to comment about the information, in order to satisfy the manager's needs.

Do you have a boss? How does your boss “talk” about sales or business results? In pictures? In words? Likes sports analogies?

How do you give your boss info about sales or business results? How can you gain her/his attention? Be seen as valuable? Use the boss’ style!

Beware of categorizing or labeling someone visual, auditory, kinesthetic etc. No one is purely one style. Often it is contextual. For example, when describing a communication snafu one client of mine primarily used kinesthetic predicates. Words like, “felt”, “confused”, “grasp”, “handle”, “connection”. When she spoke of her vacation she used all visual words

i.e., “vistas”, “colors”, “bright”, “light”, “see”, “vantage point”. And when she described a successful event in her life she primarily used auditory words,

i.e. “heard”, “clicked”, “snap”, “tell”, “spoke”, “listened”, “harmonize”. Rather than pinning her down as a kinesthetic from the first interview it was important to pay attention to her words and be flexible in each of the other scenarios.

When you meet someone for the first time, listen for the predicates and match the system. If you meet them a second time, beware of the labeling tendency. Make sure you give them an opportunity to speak – then, respond to them at the moment using the appropriate sensory mode.

Sometimes people do not use predicates in their language. Now can we label them "difficult people?" No, of course not. These people are using unspecified words.

For example, “awareness”, “understand”, “experience”, “comprehend”, “appreciate”, “think”. When you are in conversation with an unspecified speaker simply ask a clarifying question.

For example, "Well what do you appreciate about your employees?" The response should be more specific with sensory information; “I am so grateful that they see the big picture” (visual).

In business, people generally use three senses in making decisions about buying a product or service; visual (sight), auditory (hearing), and kinesthetic (touch and emotion). And more often than not, they rely on one sense more than the other two. In building rapport and bonding with your prospect or client, your job is to figure out which one is more dominant.

It’s your lucky day! We can help you “get a read” on your prospects and clients. In addition to having a clue as to how this person perceives the world, your ability to match the style of your prospect or client is a great technique for establishing rapport. When you enter the other person's model of the world they feel understood. You’ve gained their attention and their trust. You have a greater opportunity to influence their actions and make the sale!

For more information or to schedule a voice assessment with Ellen Dunnigan, call (317) 843-2983 or visit

Accent On Business founder and CEO Ellen Dunnigan is a nationally-recognized and proven coach with specialized training in voice, speech, and English improvement. She holds a master’s degree in Speech-Language Pathology and has been certified as clinically competent by the American Speech-Language Hearing Association.

In addition, she has spent several years in corporate settings as an operations leader and strategist. Ms. Dunnigan has devoted 17 years to helping people improve their personal and professional voice and speaking skills. For more information go to:

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Tuesday, August 08, 2006

Take on New Empowering Beliefs Using NLP

Take on New Empowering Beliefs Using NLP
By Beryl Whiting

Change your Self-limiting beliefs – using NLP

What is your opinion of you? Whatever that is, is a belief, your belief. Who created that belief? Well you are the only person who could, aren’t you? No one else has access to your thoughts do they?

Whatever you believe about yourself will take shape in your life. When you believe that you are say, a great competition cyclist, then you will begin to take more interest in your fitness levels, your equipment, your diet. Then you will ‘know’ that you have prepared well for your activity and will feel more ‘confident’ in yourself. You are then more likely to be successful in competitions. This will encourage you to step up to the next level and learn from those more experienced than you. It becomes a self-fulfilling prophecy.

The danger is that negative beliefs about ourselves can start to become like facts in our minds. We just know that the tomorrow the day will dawn. Whatever we choose to believe about it, it is a fact. Believing something different won’t change it. However, believing that everything else in our life is an unchangeable fact too, is where the problems begin.

Roger Bannister was the first man to run a mile in under 4 minutes. It was widely believed at the time that no man could run a mile in less than four minutes. Guess what? Shortly after he had achieved this record breaking run, many other athletes did the same. What had happened? Their belief that no man could run a mile in less than four minutes had been shot to pieces.

So here is the ‘how to’ create a positive belief about yourself:

Do this simple yet powerful exercise to help you change your beliefs:

Rememeber a belief which is definitely true for you. It could be something like, “I am a woman”. Was there an image created in your head? Notice if there were colours, was it bright, was the picture moving? Were there any sounds to accompany it, were they loud or soft, soothing or jarring. Did you get a feeling in your body? Whereabouts?
Now think of a belief that you would really like to change, a belief that is holding you back in your life? A belief that if you could change would really make a dramatic difference to your life. Aim high.It could be something like,“I will never get the kind of job I really want.”
Overlay the qualities of your original belief which you know is definitely true for you, onto those of the belief that you would like to create. So for example, if your original picture was colourful,you would make your new belief picture colourful and bright. If you heard singing and laughter you would attach those sounds to your new picture. If you had a feeling in your chest, create that feeling in your chest for this belief too.

The magic is, that you can use this simple technique very easily and very simply for any beliefs that you want to take on. Start now and make that list of new beliefs that will change your life.

NLP Coach and Personal Development Trainer, Beryl Whiting delivers professionally developed management training programmes to individuals and blue-chip organisations. You can contact Beryl via her website Go to her website now for a free Stress Assessment.

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Sunday, July 30, 2006

Can NLP Help or Harm Your Business?

The simple answer to the above is, “both”! It depends on a number of things. Perhaps the first thing to explore is your reaction to seeing those three letters put together? If someone tells you they are an NLP practitioner do you search for your cross and garlic cloves? Do you welcome them and want to know more?

In this article I want to cover four key aspects:

  • Why knowing more about NLP and its uses might be useful for you and others in your organisation.

  • What NLP is and some of the key principles.

  • How it has been used in some organisations.

  • What you might be able to do with it in the future.

Although I have been involved with NLP, and using it in work and other parts of my life for over 10 years I am not one of the evangelists nor do I believe it is a panacea! I am not aiming to defend NLP. I have my own views about what it is and how it can work for those who want to learn more about it – but I can offer no empirical evidence for these and do not intend to. Over that time I have realised that it can help most people, and in many different ways. Whether improving the communication and influencing skills of individuals; enabling managers and leaders to operate more effectively; giving sales and customer service people more options when dealing with the wide range of prospects and clients, helping teams to work together, providing tools to address problems or providing everyone with a better understanding of themselves – the list is not limited to particular disciplines or groups.

One of the biggest problems with NLP is its name!! Neuro Linguistic Programming is hardly the branding of a smart marketing team! Apart from being somewhat “user-unfriendly” the last word often carries negative impressions for many. Without giving the whole history, suffice to say that the original developers of NLP, Richard Bandler and John Grinder, were involved in mathematics and linguistics. Much of what they identified and developed was based on the work of well-known linguistics experts – one of whom (Alfred Korzybski) had already used the term neuro-linguistic in his work. The principle is that the “neuro” is to understand how we process and think about things, the “linguistics” is to consider the words we use and the clues within those, and finally, the “programming” is how we have generated the patterns within ourselves and keep running the programmes. (As in computing – even if the instructions within the programme to do not appear to be relevant or make sense.) The key is within this last part and the following definition builds from it: NLP is a set of guiding principles, attitudes and techniques that enable you to change behaviour patterns as you wish."

A fundamental premise of the early work done by Bandler and Grinder was that they wanted to study people who were excellent and to identify what the specifically they did to achieve this. They wanted to be able to break this down and identify the specific elements – and then teach or impart these to others in order to improve their performance. (Hence, a simpler definition which stated that NLP was “the study of excellence”.) From this early work a number of tools and techniques were created, some were adapted from different disciplines, and others have been developed by people such is Robert Dilts.

Many of these tools and techniques can be very powerful. This, in turn, can lead to the accusations of NLP being “manipulative”. First question – how do you define the difference between manipulation and influence? Second point, is a chisel a murder weapon when in the hands of Michelangelo and he is sculpting “David” or “The Pieta”? Yes, in the wrong hands, NLP has a lot of manipulative tools, especially when you see some of the websites and others about “Mastering the Art of Seduction” etc!! It has to do with the integrity, and intention, of the user.

For me, one of the most powerful applications of NLP was using it on myself. It helped me to know me even better, to recognise that I could develop even more flexibility in my actions and interactions and to take more responsibility for my own thoughts and actions. There is a particular model used within NLP called the Neurological Levels of Alignment (or Logical Levels) which can help in a wide variety of ways, and I have found of great benefit for me – and with individuals and groups within clients. (Get in touch to ask for a diagram.) Although some analysts happily take it apart and disprove it – in my experience it works! Basically, make the changes closer to the centre and they will be more long-lasting.

Applications in the workplace

"NLP could be the most important synthesis of knowledge about human communication to emerge since the sixties"
Science Digest

There is no limit to where NLP, or parts of it, can be applied. From writing advertising copy to customer service people handling phone calls, managers motivating their people or sales people developing their skills to win over more customers, the limits are within the mind of the users.

Although NLP has many “direct” business applications, I believe that its most powerful use is for individuals to improve their self-awareness and to develop greater skills in their self-management, communication and interpersonal dealings. It can help improve their Emotional Intelligence. The 5 Pillars of NLP (expanded from 4!) give a good indication of what it is. Outcome thinking, sensory acuity, flexibility, rapport and state management, cover what the key elements are – and offer a caveat about the potential for jargon! Taking each of these:

Outcome thinking: - being clear about what you want to achieve, the aims or goals that you want. This can cover long, medium and short-term outcomes. Fundamentally, it is about doing things for a reason.

Sensory acuity: - paying attention to what is happening and the signals you are receiving. The better you can become at this, noticing changes in voice tone, small shifts in body language, the actual words people are using or even eye movements, the more you can understand the other person and how tune into them. (Those of you who are familiar with the concept of “eye accessing cues” and “representational systems” may like to know that in strict research terms they do not score highly as predictors. However, it does pay to improve our ability to pay attention to others!)

Flexibility: - “If you continue to do what you have always done, you will always get what you have always got”. If something is not working – do anything else! We can become creatures of habit, yet good communicators and influencers are those who have developed more habits so that are not stuck in particular ways of operating.

Rapport: - the ability to develop a sense of mutual understanding, to tune into the other person and they feel as though you are on their wavelength. This does not have to equate to liking each other.

State management: - taking control of your own emotions, responses and attitudes. The start point for this is to accept responsibility for these, and then to recognise what you can do to generate the “state” you want for the context.

By using a number of the tools within each of these, we can find ways to enhance our own skills in working with others or shift our attitudes within ourselves. For me, this is the start point for using NLP and not just acquiring some tools and techniques to use on others!

Management and leadership

Many organisations use SMART as their approach to setting goals and objectives. How effectively does this work? There is a technique within NLP which is referred to as “chunking” or “stepping up and down” which can be very useful – and does not have to be mutually exclusive to SMART. For many people the SMART goal is not compelling or motivating in itself for various reasons. It may seem too big or far away and all they can see are potential problems. It could be that it is not giving enough of a challenge or payoff. By “moving” the goal it is possible to both make it compelling and to create an action plan for getting started and working towards it. The fundamental process is shown in the figure and might look very simple. It is, and it is also very powerful, especially when the manager resists the temptation to make suggestions.

There are many aspects of NLP which are very useful for dealing with others. For managers and leaders, these can be beneficial when coaching their team members, getting teams to work together, creating and communicating the way forward and enabling them to be more motivated. Going beyond those for a change, there are some really useful tools for handling problem-solving challenges or managing change. The good thing with these, is that they can be used alongside more conventional management tools and add strength to a manager’s skills-set. Combining these with attention to the specific words and language can lead to insights for moving forward or overcoming problems. An example would be to use an approach called “SCORE “. It is worth adding here, that many NLP approaches work more effectively when “experiential” rather than conceptual. In this case, putting bits of paper on the
floor and moving around them encourages different thinking, despite moving some managers outside their comfort zones!

SCORE is not highly complex – and goes through:

  • S – ymptoms What is happening right now which we want/need to change?

  • C – auses What are the reasons for this? Which are the key ones?

  • O - outcomes What do we want to have instead of the present situation?

  • R - esources What do we have available (people, skills, or whatever)?

  • E - cology Will the outcomes, and using the resources, fit our culture?

(Sorry, there had to be some jargon for it to be an NLP approach!)

Sales and negotiation

This is probably an area where many organisations feel that NLP can make a difference and, indeed it can. Certainly the range of communication and interpersonal tools can be very beneficial when added to a seller’s armoury. Mind you, many top sellers are probably using these without even knowing that they are NLP! Do remember, the majority of NLP tools are not novel. They have been developed by breaking down what excellent people do and presenting it back as stand-alone tools or techniques.

The obvious start with sales development is to widen people’s ability to get into rapport quickly, especially with the more “difficult” prospects. This can be achieved in a number of ways. The fundamental idea of matching and pacing (ie, being like the other) is an area which does encourage the “manipulative” label. It is something we all do naturally when we feel in rapport with another – just look around you at work or outside. How many people do you notice who appear to be mirroring each other or moving as though choreographed? However, it is useful to be aware of how you can use this, especially when you sense that you are “out of synch” with someone. Care is needed though, as clumsy matching and mirroring will come across as insincere.

Another thing that can be very useful for sellers is to use the “alignment” model mentioned earlier. I have found that helping people to make sure their “identity” fits with the job empowers them. From here, a significant aspect is to address people’s beliefs and to bring out any limiting beliefs they may have. It is difficult to sell with integrity if you have limiting beliefs about your product or service, or the organisation – or if you are being asked to do anything which conflicts with your values. When using this with a group of potential sellers in a bank in Saudi Arabia we were able to help some change their beliefs and become very successful whilst one or two who did not want to and felt their values were being challenged were better suited to being moved to other roles.

When these areas are aligned, the sellers can also be helped by learning to manage their state. They have to be able to be handle themselves in a variety of situations and often operate in a relatively isolated way. Knowing how to reconnect to a positive or confident state (or whatever they need) is a great asset.

Understanding how to put yourself into another’s shoes can be another plus for sellers, or negotiators. Not only does it reinforce rapport, it can help when putting together the sales case and making sure that your offer matches their requirements. Learning something about language and language patterns can be useful. It can improve questioning skills and, as you get the answers, it will increase your understanding of their real issues, concerns and wants. There is even the option of learning to be “artfully vague” and starting to use hypnotic language and suggestion, although the ethics around this might be questionable!!

Most sellers are familiar with the idea of finding buying motives and hot buttons and suchlike. Well, NLP has another approach that can give you an even more powerful way of doing this. You can even find out things about the way prospects make buying decisions that they don’t even know! From this, you can present your sales case using the appropriate language to increase your chances of success. There is a whole area around “meta-programmes” which can benefit you here. A commonly used way of working with these is from Language and Behaviour Profiling. For example, in conversation you can establish whether someone prefers to make buying decisions for themselves or do they seek reassurance from others. Think about how that can help with the presentation. (The question is “How do you know when you have made a good buying decision?”)

For sellers and negotiators learning to “reframe” can be important in many situations. Handling objections or blocks can be made easier with this. Another time it is useful can be dealing with internal functions and their own bosses!

Customer Service

Whether people are handling customers on the phone or face to face, they are often having to deal with varying degrees of irritation or anger.


to manage their own state can be really important! Also, developing the ability to not only look at things from the customers’ situation but also from a more objective, dispassionate view can help to smooth things over and to focus on solutions.

Getting rapport quickly is key for this role. If training people on the phone, getting them to learn to match voice tone, volume and speed can be a great asset. They can diffuse anger and complaints quickly. Developing their listening skills to calibrate the changes in tone or pitch, or to pick up specific words can not only help them resolve issues more quickly, it can also improve their enjoyment of the job.

Using good questioning to change the state of the customer can help. Shifting them from a complaint frame to focusing on the outcome they want can benefit everyone and take the heat out of things. There are various options to achieve this and good customer service people are practising many of them anyway!


This has only scratched the surface of where NLP can help in the business world. There are so many examples of where it has helped. Encouraging top teams to work together more efficiently and creating a clear vision for the organisation. Doctors have been known to use certain language patterns to help their patients recover more quickly and with less need for medication. As a personal effectiveness tool, learning to change or adapt limiting beliefs can help you manage your time more effectively. Recognising what are your own values and their priorities can help you to handle pressure better and be more resistant to stress. Understanding your own language preferences can help you to become more flexible in presenting your messages, formally or informally, to appeal to a wider audience more of the time.

I can go on and on. There are ways NLP can harm your business too. The saying, “a little knowledge is a dangerous thing” springs to mind”! Just being familiar with one or two concepts can do more harm than good. On the other hand you do not have to have everyone becoming Practitioners or beyond. What does make NLP useful is when it becomes part of everyday life and work – and not just a toolkit to delve into. As with anything in life, whatever aspects or tools are implemented will be most useful when used with “unconscious competence” – and this means learning the fundamentals, practising them and sticking in there until they just happen.

Yes, there are charlatans out there. Some will promise to train your organisation, your sales team, your trainers or whoever in a couple of days. Hmmm, beware! They can give a flavour only. In my opinion, NLP is a great thing when used with integrity and becomes a part of the way you operate. It is not an answer for every circumstance, nor can it be forced upon anyone. It can be fun to learn more. It can help your business or organisation in more ways than you can imagine. It can help to change your own life – and improve it, if that is what you want.

Suggested reading:

  • Words that Change Minds – Shelle Rose Charvet, ISBN: 0-7872-3479-6

  • NLP Business Masterclass – David Molden, ISBN: 0- 273- 650165

Graham Yemm a founding partner of Solutions 4 Training Ltd. He has had many years of experience tailoring programmes and incorporating NLP in order to address organisational issues around sales, account management, negotiations, sales management and customer service – especially focusing on the communication and personal skills aspects.

Graham is a Master Practitioner of NLP and was involved with setting up and running “The Business Group”, which promotes uses of NLP in organisations. He is an accredited trainer for the LAB profile programme – “Words that Change Minds”. His personal enjoyment comes from helping individuals to take more responsibility for their own actions– freeing them to feel they can make more choices about their lives. Contact, or + 44 1483 480656

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